Amazon’s Prime Day event proved to be an unprecedented success, with the first day of promotions marking the highest single-day sales in the company’s history. Prime members around the world indulged in the two-day shopping extravaganza, collectively purchasing over 375 million items, making it the largest Prime Day sale ever.
Notably, this year’s Prime Day became a flourishing carnival for third-party sellers, as their sales growth rate far surpassed that of Amazon’s own products. Small and medium brands like Caraway, True Classic, and Tushy experienced a staggering 18-fold increase in sales on the first day of Prime Day compared to regular days.
Doug Herrington, CEO of Amazon Stores Worldwide, expressed his excitement, stating, “The first day of Prime Day was the best-selling day in Amazon history, and this year Prime members saved more than any other Prime Day event.” He extended his gratitude to Prime members, Amazon staff, and third-party sellers for their dedicated efforts in making this event a phenomenal success.
