New markets and new platforms also mean new development opportunities. Introducing today Hepsiburada, one of the potential platforms in the Middle East market.
Hepsiburada is the leading e-commerce platform in the Middle East
Due to the popularity of cross-border e-commerce, many cross-border e-commerce merchants are now looking to emerging markets to increase sales profits. After all, new markets and new platforms also mean new development opportunities. Compared to struggling with mainstream platform sellers in mature markets, most sellers are more inclined to expand into emerging markets and sit in their own new world. The Middle East is slowly emerging as a potential market and is popular with sellers. Today, I will introduce to sellers one of the potential platforms in the Middle East market, Hepsiburada.
1. Growing market in the Middle East
The Middle East has a unique environment for the development of e-commerce: firstly, the population is large and mostly young people, 28% of whom are between the ages of 15 and 29; the four largest economies, Germany, are comparable; thirdly, the Internet penetration rate is high, and the penetration rate of smartphones and computers is relatively high.
At present, the Middle East is still in the early stage of e-commerce development, and e-commerce sales account for only 14%. There is a lot of room for growth. Compared to local e-commerce, consumers in the Middle East prefer to buy goods from overseas websites. For sellers, the Middle East market has unlimited potential and is a market that can be constantly developed.
2. Hepsiburada platform
Hepsiburada was founded in 2000 and listed on the Nasdaq in July 2021. It has over 32 million active users, 45,000 merchants and its own distribution and payment logistics system. Turkey is one of the important nodes in the One Belt, One Road strategy, and the volume of trade and investment between China and Turkey has grown by leaps and bounds in recent years. The Internet penetration rate is over 70% and online shopping has become very common.
3. Top selling categories
The Hepsiburada platform has a wide range of products, including
1. Fashion: clothes and shoes, personal accessories and glasses.
2. Electrical appliances: household appliances, vacuum cleaners, personal hygiene products.
3. Toys: traditional and new toys, model kits, craft toys.
4. Sports: camping equipment, outdoor equipment.
5. Home and cooking: furniture improvement and gardening, furniture, furnishing and home, pet care, DIY.
6. Media products: media products for online retail.
7. Consumer electronics: computers and laptops, TVs and projectors, cameras, mobile phones, navigation systems, etc.
8. Games: game consoles, gaming devices, keyboard and mouse combinations.
In addition to the above categories, it also covers pet products, etc., with more than 50 million types of products in more than 40 categories, of which 70-90% of imported consumer products come from China, and Chinese products are very popular. . . , known as the “Amazon of Turkey”.
4. Platform Benefits
1. Easy to operate: Simple online application process, easy to understand industry standards, API files compatible with all major payment methods
2. Huge growth: 80 million population, growing e-commerce market: expected to reach $35 billion in 2023, and order volume in 2022 is expected to increase by about 65% year on year or total transactions to 850 million+
3. No additional docking or product list required. Sales of products in all countries and regions have a common seller experience, and the official representative provides localized customer service and prompt support.
4. A dedicated account manager will be appointed to be responsible for commercial and operational coordination.
5. Settlement information
1. Business license document/business registration number or TIN
2. An official bank account or document with payment information, signed and stamped by the company’s management (for example, Payoneer). Screenshot collection tool)
3. Signature of the authorization document
4. The contract with the seller must be signed and sealed, the scanned electronic file of the signature and seal (it is necessary to close the seam) must be sent back at the settlement stage
5. Seller information form
Through HepsiJet, HepsiExpress, HepsiPay, HepsiAd, HepsiFly, HepsiGlobal and other brands, Hepsiburada, Hepsiburada has been established a complete ecosystem covering merchant support services such as logistics, payment and promotion, making it easier for merchants to expand the market.
Turkey’s leading e-commerce platform, Hepsiburada.com, leads the way in the spread of online shopping habits and the development of the e-commerce sector with the convenience and advantages it offers to consumers.
Hepsiburada.com, where more than 500 thousand individual products are sold, has 7 million members and is visited by 15 million people monthly. Hepsiburada.com brings everything they are looking for to consumers with its applications that facilitate the e-commerce experience and the services that provide the best service.
Hepsiburada.com ships 1.2 million products to its customers’ homes every month.
By writing a success story since its establishment in 1998, Hepsiburada.com has become one of the biggest retail players in Turkey; Turkey’s most popular brand in 2011, 2012 and 2013, was deemed worthy of the E-commerce Site of the Year awards in 2013. Hepsiburada.com was selected as Turkey’s Most Sincere E-commerce Site in 2014. Another success of Hepsiburada.com in 2014 was to be selected as the Most Successful Online Shopping Site by entering among Turkey’s superbrands.
Hepsiburada.com is the largest e-commerce company in the region covering Eastern Europe, Middle East, Africa (EEMEA) and Russia.
Hepsiburada – a new online platform for cross-border e-commerce in the Middle East
