Sellers want their product Be at the top of the search.
However, there are no shortcuts to high rankings on Amazon. So a lot of experimentation is required before you know what works for your product.
It’s 2023 and Amazon has changed the way it displays search results. The Amazon A9 algorithm primarily takes into account customer behavior, which is reflected in the following two parameters:
Intent
Purchases
So when optimizing for customers, you need to keep these three factors in mind: intent, purchases, and sales history.
Sales history Sales history is another factor that directly affects search results. Thus, getting traffic and orders will help sellers rank higher.
What can I do to rank higher on Amazon?
- Optimize your product list
List optimization is an ongoing process that can help improve rankings and conversions. Sellers need to optimize product listings for Amazon SEO and customers. Here are a few things to keep in mind when optimizing a page for maximum conversions.
· Quality images usually have a high conversion rate. Also, include an infographic that describes the purpose or function of the product.
Be sure to follow Amazon’s guidelines when adding images and videos.
· Use relevant keywords, their benefits and variations in the product title.
· List the main points of the project in order of priority.
· Effective use of internal keywords. Be sure not to repeat the keywords used in the listing.
- Use the EBC tool
Amazon EBC (Enhanced Brand Content), also known as A+ Content, is an effective way to generate new leads. A+ product descriptions deliver a great customer experience, promote your brand, and build a strong reputation. Thus, products with A+ content tend to have higher conversion rates, better reviews, and also have lower return rates.
Listing Optimization: Remember the “Three Do’s”
× Do not reuse keywords
Unlike Google SEO, there is no need to repeat keywords on Amazon. Do not provide customers with redundant and repetitive information.
× Do not use punctuation
Use single spaces when entering keywords and do not use symbols such as commas, dashes, or semicolons.
× Do not use misspelled words or synonyms
Amazon actively captures related keywords so sellers don’t have to add synonyms or related keywords.
- Drive traffic to landing pages
Drive traffic to landing pages instead of product listing pages.
In most cases, consumers may have no intention of making a purchase, especially if the seller is advertising through Facebook. Google ads, Instagram ads to drive external traffic. So, find ways to bring them to your landing page on Amazon.
By directing them to a landing page, merchants can collect basic information such as clicks and source and use that data to further optimize the listing.
- Get positive feedback
Usually, people trust online reviews as personal recommendations. There is a strong correlation between positive product reviews and Amazon search results. Products that rank high in search queries tend to have more positive reviews than products that rank lower on the list.
On the other hand, good user reviews will bring long-term benefits to sellers. This is an important metric for evaluating seller performance on Amazon.
- Constantly test
Update the listing, price and EBC regularly. Optimize them for SEO and target audience. Conduct A/B testing and track metrics. See what content converts well.
- Keep prices competitive
Pricing is one of the biggest determinants of a seller’s success on Amazon, and an important Buy Box win metric. Vendors must offer competitive prices compared to their peers. Therefore, keep an eye on your competitors’ price changes and reprice your products in a timely manner.
- Track results
After the optimization process is complete, you should continue to monitor the results.
· In terms of sales, see if there is growth.
· Monitor product ratings to see if they are improving.
· Look at product reviews. Sellers can look forward to an increase in positive reviews.
How to automate this?
You can use a keyword tracker to track keywords as well as your competitors’ keywords. In doing so, you can find new keywords to improve your rankings, as well as eliminate underperforming keywords.
- Choose Amazon FBA
Fast shipping has become the norm in the e-commerce industry, which is why having reliable logistics systems is essential. This means a lot to Amazon sellers as customers expect items to arrive within a day or two.
Because Amazon FBA makes it easy to manage your customers’ orders, you can focus on other areas of your business. Plus, using FBA makes it easier to get positive customer reviews, which in turn helps improve your Amazon rankings.
Also, make sure your team is prepared to handle buyer returns and the refund process.
Overall, Amazon FBA is a solid way to get positive customer reviews and improve your rankings.
- Make sure you have enough supplies
Inventory management is critical to consistent sales, customer retention, and Amazon rankings. Sellers have to maintain sufficient inventory based on product demand, and no one wants customers to buy from competitors.
- List products in the correct category
Sometimes it can be difficult to find the right category for a product post. So you need to do your research when adding products or you may lose your ranking.
- Use Amazon PPC to Rank Higher in Organic Search Results
Using Amazon PPC to boost your rankings is one of the best strategies if you are a new seller or trying to rank highly for keywords among your competitors. Keywords can be customized in PPC ads to generate organic traffic for the same set of keywords.
- Clicks and Bounce Rate
Amazon tracks how long a user spends listing, bounce rate, and what other products customers view after viewing a product page.
For example, if someone just views your ad and leaves the page, then Amazon will think that the buyer does not find the product relevant, and this may affect the seller’s rating.
epilogue
In general, in order to rank high on Amazon, sellers need to update their listings and make them relevant to customers. In addition to the ones mentioned above, sellers can also track performance metrics on Amazon Seller Central.
