Best content to post on Facebook in 2023
In this article, we will discuss all the different types of content that work on Facebook to create content that really resonates with your target audience and increases engagement and sales in the long run, including Facebook Live, Stories, UGC, product reviews. and much more.
The types of content that work best on Facebook are changing. The changes in iOS 14.5 have affected many advertisers, with more brands turning to other advertising channels (e.g. e-commerce brands, Tik Tak Ads and Google Shopping).
Meanwhile, brands staying on Facebook are putting all their energy into live video content, Facebook Live, Facebook Stories, and user-generated posts.
Let’s dive into these trends and see what types of posts you create to maximize your marketing efforts.
In 2023, posting the right content on Facebook is key to keeping your audience engaged. Here are some top content ideas to consider:
Facebook Content Types
Powerful images
Influencer images are a great way to reach new audiences. Work with influencers to create images that can be shared on your Facebook page and used as a promotional creative.
When posting impactful images, keep the following in mind:
- Select influencers who share the same values as the business and who will resonate with potential customers of the business’s products.
- Make sure they understand the meaning of the brand and the benefits of the branded product or service.
- Create high quality images that look real, natural and attractive.
User Content
User-generated content (UGC) is content created by users. It can be lifestyle images, product photos, videos, texts, customer testimonials, whatever. Photos and videos posted by ordinary users sell better on Facebook, they are more attractive than . There are many ways to include UGC in your marketing content strategy:
- Run a contest by asking people to submit photos or videos of themselves and their products to win prizes, access to upcoming events and content.
- Post UGC to Facebook groups, pages and stories.
- Run a giveaway for the creators of the most popular photo or video.
Draws and contests
Giveaways and contests are a great way to attract new fans, spread the word about your brand, and organize fun activities for your audience. A great way to run these giveaways is to partner with other non-competing brands in the brand’s niche.
Stay updated with current events and post about them, but make sure they’re relevant to your brand.
Embrace Facebook Live to interact with your customers and followers in real-time. Use it to share exclusive content, do live demonstrations or interviews, and engage in Q&As.
Post entire videos directly on Facebook instead of linking to YouTube. Native Facebook videos have a higher engagement rate and help you connect better with your target audience.
Humorous posts can be entertaining and engaging, and can help showcase your brand’s personality.
Inspirational quotes can also be used to engage your audience, but make sure they’re relevant and relate to the other types of content you’ve been posting.
Asking questions is a simple and effective way to start a conversation with your audience. Make sure the questions are relevant and useful for them.
Show a behind-the-scenes video of your company’s inner workings, such as how your products are made or tested. This can help build trust with your audience and showcase your authenticity.
Use branded graphics and content themes to make your content stand out and be consistent across all of your social media channels. This can help cut through the noise and increase engagement with your audience.
