How will TikTok marketing change in 2023? Brands must do these 6 things well!
In 2022, TikTok’s global revenue will reach $3.5 billion, up 60% from last year. TikTok still tops the list with 672 million downloads and short videos have taken the world even further. In 2023, TikTok marketing is expected to remain an important part of a digital marketing strategy. How can big brands use these trends to perform well in TikTok marketing?
2022 TikTok. The international e-commerce business is growing at an extremely fast pace, spanning the UK, the US and six countries in Southeast Asia. There were 2.86 million live streams in a year spanning over 160 million hours, with over 8 billion interactions between consumers and merchants. The TikTok store plans to open 12 new sites in 2023, including Spain, Brazil, France, Italy, and more.
TikTok marketing is expected to continue to become an important part of a digital marketing strategy in 2023. How can big brands use these trends to perform well in TikTok marketing?
- Create emotional content
In 2023, the main focus of TikTok marketing will be the creation of emotional content. To connect with younger audiences, brands need to create responsive content that matches the user’s lifestyle and values so that users want to interact with and share it. - Use influencer marketing
Influencer marketing will be a major trend in TikTok marketing in 2023. Internet celebrities have an increasing influence on TikTok users. Brands can partner with internet celebrities to show users a more authentic side, thereby establishing a deeper emotional connection with users. - Long-term investment in content creation
In 2023, brands need to focus more on long-term investment in content creation, rather than just posting ads to grab attention quickly. This means that brands will have to spend more time and resources on creating interesting content that grabs the attention of the audience. - Use data and analytics
Brands can benefit from some effective TikTok data analytics tool, better understand their target audience, and develop more targeted marketing strategies. These tools will help brands understand who their audience is, what interests them, and how they interact with the brand. - Take advantage of AR and VR technologies
As augmented reality (AR) and virtual reality (VR) technologies continue to evolve, brands can use these technologies to create more interactive and engaging marketing campaigns. These technologies can help brands deliver a more authentic and immersive experience, allowing users to better understand products and services. - Collaborate with other brands
Brand collaboration will become an important trend in marketing. Collaboration between brands can enable companies to better leverage the influence of the TikTok platform to build brand awareness and improve sales performance. Brand-to-brand collaboration can also increase brand visibility and enhance marketing impact through the alignment of promotional activities and cross-border collaboration.
Finally, I would like to remind all friends of the brand that TikTok marketing in 2023 will be a booming field. Brands need to focus more on creating engaging and emotional content, while at the same time using data and analytics tools to understand their audience, formulate more targeted marketing strategies, adopt technology, and improve marketing accuracy. Collaborate more with other brands. In this era, cooperation can be mutually beneficial.
